![]() Combining quantitative and qualitative approaches in research design and data collection, however, should be considered whenever possible. Careful attention to the methodological ABCs of the design process, as discussed here, can enhance the validity and reliability of a given study. Each method has inherent strengths and weaknesses. In social science research, no single method of data collection (survey, experiment, participant observation, or unobtrusive research) is ideal. This is particularly true for researchers studying topics that involve human actions or behavior in construction processes, such as leadership, innovation, and planning. The fact that people play key roles in nearly all aspects of construction suggests that effective construction research requires proper application of social science research methods.
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